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Customer Experience

SAP Customer Experience (CX) and CRM Solutions

With connected commerce, marketing, sales, service data and a powerful customer experience software, you can power your CX from demand to supply chain and delivery.

Make each customer experience matter

CRM has evolved to represent every touch point in the customer experience. Our enterprise-grade customer experience software provides end-to-end insights across the value chain, allowing you to connect real-time business data and signals to improve loyalty, customer retention, and revenue.  

Turn market opportunities into bottom-line realities

Exceptional customer experience begins with placing your audience at the centre of all you do. Unify customer data across your enterprise and utilise AI to build unique profiles that can help you truly understand your customers and their preferences. 

Win customer trust and loyalty with intelligent engagement

AI-fueled insights can help you make each customer feel like your only customer. Engage and understand consumers on their terms, while respecting their privacy preferences at every point in the customer journey, to retain and upsell with machine learning and smart automation. 

Scale, grow, and future-proof your enterprise with end-to-end business models

Business is global, but not every business is ready to be a global business. By deploying end-to-end operations with a clear view of inventory, supply, and customer engagements, you can sell anywhere, anytime – on the terms your customers expect.   


A quick guide to CX strategies and trends

Explore why sustainable and profitable business starts here. Hear industry leaders discuss important trends driving today’s product strategies.

Watch the video

Experiences that work for your customers

Find out why CX is more than a buzzword – it’s the key to business survival. Go beyond saying you’re providing great experiences ‒ deliver them.

Read the report

Growth at the speed of opportunity

Analysts and experts share their insights in this Intelligent CX Webcast series.

See how customers are succeeding with SAP CRM solutions


SAP BTP and SAP Customer Experience

Innovate to beat competitors and delight customers with integrated solutions.

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