SAP Customer Experience (CX) and CRM Solutions
Make each customer experience matter
CRM has evolved to represent every touch point in the customer experience. Our enterprise-grade customer experience software provides end-to-end insights across the value chain, allowing you to connect real-time business data and signals to improve loyalty, customer retention, and revenue.
Turn market opportunities into bottom-line realities
Win customer trust and loyalty with intelligent engagement
AI-fueled insights can help you make each customer feel like your only customer. Engage and understand consumers on their terms, while respecting their privacy preferences at every point in the customer journey, to retain and upsell with machine learning and smart automation.
Scale, grow, and future-proof your enterprise with end-to-end business models
Business is global, but not every business is ready to be a global business. By deploying end-to-end operations with a clear view of inventory, supply, and customer engagements, you can sell anywhere, anytime – on the terms your customers expect.
A quick guide to CX strategies and trends
Explore why sustainable and profitable business starts here. Hear industry leaders discuss important trends driving today’s product strategies.
Watch the videoExperiences that work for your customers
Find out why CX is more than a buzzword – it’s the key to business survival. Go beyond saying you’re providing great experiences ‒ deliver them.
Read the reportGrowth at the speed of opportunity
Analysts and experts share their insights in this Intelligent CX Webcast series.
See how customers are succeeding with SAP CRM solutions
SAP BTP and SAP Customer Experience
Innovate to beat competitors and delight customers with integrated solutions.